Thoughts, essays, and reflections on media, culture, and digital storytelling.
Let BTS teach you about Personal Branding
The zeitgeist for years 2017 through 2019 seems incomplete without the global phenomenon that is BTS. How did a band of 7 Korean artists dominate charts worldwide? How did they gain the ground world’s biggest global fandom called the A.R.M.Y., despite singing in Korean? How did they beat Justin Bieber’s …
Surfing Infowars for a day, keeps fake news away?
The past 24 hours have been a journey. Logging off from the social media worlds of Twitter and Instagram, I trusted Infowars.com for my daily updates about the world. The main reason for doing this was to expose myself to the opinions on the other side of the spectrum that I might …
Sexualisation in Kpop culture
In the year 2019, K-Pop culture is not niche anymore. Hallyu (the Korean Cultural Wave), is creating waves all across the world. Artists like BTS have been breaking into the mainstream music industry to dominate charts worldwide and have even been awarded American Music awards. Other Korean groups like BlackPink …
Why Kenneth Cole shouldn’t have tweeted #Cairo
A Digital Strategy Critique The technological affordances of social media allow users to access greater masses to communicate their message. Especially the scalability and searchability of content provides “new possibilities for interaction” (Boyd, 2010). In the past few years many business owners and professionals have started to take advantage of …
How Social Media is shaping Professional Identity of Kpop Artists BTS
The introduction of social and participatory media has facilitated changes in the music industry, especially in relation to the amplified reach towards the audience. The skills and literacies required to be a musician are evolving, and so are the marketing strategies in the profession itself. Developed social networking sites enable …
Western Media representations of PSY and BTS
“Media constructs reality and shapes how audiences see the world. But the world created by media is partial and biased, only ever telling part of a story. The world views it represents are usually of privileged groups.” (Sternberg, 2018) The aim of this essay is to analyse the western media’s …